Perugia
"Perugia, equipped with great natural and man-made defenses, rising suddenly on a hill from the plain where violet-colored mountains blend with the distant sky, shines in vibrant colors on its market day."
This is Umbria, and this is Perugia—a multicultural city that hosts our brand. Of Etruscan origin, Perugia is an important cultural and industrial hub as well as an international tourist destination. Perched on a hill, it overlooks the entire region with timeless elegance.